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OPINION: Disney Movie Club has Dropped the Ball on “Exclusives” DVDs

Disney Movie ClubIf you are like me and a member of the Disney Movie Club, chances are the only reason you are a member of the DMC is for their DVD Exclusives. These of course are titles Disney Home Entertainment for whatever reason feel just might not sell enough volumes to warrant a traditional retail release, but might do well enough to attract would-be-customers to their DVD and Blu-ray by-mail-club. And let’s be honest, the Exclusives are an important part of the club. It’s a hard sell to many to join a by-mail-club if the only stock you have are retail titles that fans can get faster and cheaper at their local Target or Wal-Mart stores. For Disney’s part, they really want customers to pick up their copies of Frozen or The Force Awakens from the DMC instead of at Target or Wal-Mart, as they are able to cut out the middle man that way and keep more of the profits. The idea with the Exclusive really then is if you are already ordering a title like The Weekenders on DVD from the DMC online, you might be more willing to just add Frozen to your shopping cart as well. And of course if you are a member, again only joining for the Exclusives, you also might forget to reject the “movie of the month” title even after you end up charged and the film comes to your door step, not caring enough to send it back. So really, the Exclusives are a BIG deal to the DMC business model as they help to attract and retain customers. Here however is where the DMC is dropping the ball with their Exclusives: They are not capitalizing on the 90’s nostalgia movement.

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